“With Floworks, we were able to scale the work without adding that kind of overhead. It gave us the support of a much larger outbound operation without having to build the entire team ourselves.”
About Ayna
Ayna provides AI-powered product photoshoot solutions for direct-to-consumer (D2C) e-commerce brands. Its B2B lead generation efforts focused on finding businesses that could use those services and starting conversations with them.
Much of the team’s day went into prospect research and data management. Repetitive outreach added to the workload, making it difficult to grow the pipeline without spending more.
Industry: AI product photography for D2C brands
The Challenge
At Ayna, we wanted to grow our sales pipeline, but the process was taking up a lot of time and money.
The team had to find suitable prospects and organize their information before reaching out. Keeping that outreach moving took ongoing attention, leaving less time to speak with potential customers.
Hiring could increase capacity, but it would also add expense and management. Ayna needed to lower its lead-generation costs while continuing to reach relevant prospects.
It was difficult to scale without adding more people and more cost.
The Solution
Ayna began working with Floworks and Alisha on prospect research and personalized email outreach.
Floworks helped identify relevant prospects and manage the research within Ayna’s existing sales process. Automated lead generation reduced the manual work involved in running campaigns and helped keep outreach consistent.
What we liked was that it didn’t feel like another tool that our team had to constantly manage. It became part of our existing sales process.
The team could spend more time speaking with potential customers as Floworks supported the research and repetitive outreach.
That meant our team could spend less time on manual work and more time having actual sales conversations.
What's Live
Automated lead generation
Floworks identifies relevant prospects and reduces the manual research needed to run campaigns.
Personalized email outreach
Alisha supports consistent, personalized email outreach within Ayna’s existing sales process.
Campaign learning
Outbound results help Ayna improve its process while the team focuses on actual sales conversations.
The Results
Ayna reported that its lead-generation costs fell by around 75%, while it continued reaching the kinds of prospects it wanted to speak with.
After the first month of outbound campaigns with Alisha, Ayna reported 9% meeting-booking success.
Overall, the company reported around 4× ROI from its investment in Floworks.
The team was spending less, saving time, and improving the quality of its process.
Floworks gave Ayna support across prospect research and outreach without requiring the company to build an entire outbound operation internally.