“For me, that’s been the real value of working with Floworks. It’s not just having someone run outbound for us, it’s having a team that brings expertise, data, and insights into the process and helps us make better decisions as we go.”
About ChaiBáz
ChaiBáz delivers freshly brewed, small-batch chai to office teams across the Bay Area Peninsula. Founded by Visha Chadha, the company makes hot and iced chai with organic whole spices and arranges deliveries around each workplace’s needs.
For ChaiBáz, a company having an office doesn’t automatically make it a suitable customer. The size of its team, how often employees work in person, its location, and how much it invests in employee experience all matter. Understanding those details is an important part of finding companies worth approaching.
Industry: Office chai delivery
The Challenge
Before working with Floworks, Visha handled much of ChaiBáz’s outbound prospecting herself. “Before Floworks, I was doing a lot of it myself.”
She knew broadly which companies she wanted to work with. The time-consuming part was determining where there was a genuine fit before starting outreach. Sales prospect research involved assessing companies against ChaiBáz’s needs and deciding who within each organization to contact.
The hardest part was making those decisions consistently. With the founder doing much of the work herself, account targeting often depended on manual research and intuition.
“There’s no shortage of company data or contact lists. The difficult part is knowing which signals actually matter, which accounts deserve attention, and who within those companies you should be speaking to.”
ChaiBáz needed an outbound sales strategy that gave Visha a more informed way to decide where to focus.
The Solution
Floworks brought its own expertise into how ChaiBáz approached the market. The team helped assess which types of companies looked stronger and which personas to prioritize within them.
“They didn’t just help us execute outreach. The team brought their own expertise into how we should think about the market.”
That work also shaped the messaging. Floworks helped ChaiBáz adapt what it said depending on who it was speaking to, supporting personalized outreach for different recipients.
The outbound prospecting strategy developed as campaigns ran. Floworks used campaign data and responses to refine the approach, so the next set of decisions drew on what the team had learned from the market.
“So instead of just launching outreach and hoping it worked, we were learning from what was happening and using those insights to make the next set of decisions better.”
What's Live
Account targeting
Floworks assesses which types of companies are a stronger fit for ChaiBáz before outreach starts.
Persona prioritization
The team decides who to contact within each company, so outreach reaches the right people.
Personalized outreach
Messaging is adapted to each recipient depending on who ChaiBáz is speaking to.
Learning from campaigns
Campaign data and responses feed into future account selection and outreach messaging.
The Results
For Visha, the biggest change is having a clearer understanding of where to focus. “I think the biggest difference is that outbound feels much more informed now.”
ChaiBáz has a better view of which accounts are relevant, who to approach, and what kind of message is likely to resonate. In a founder-led sales process that previously relied heavily on Visha’s own research, Floworks provides experience and campaign insights to support those choices.
ChaiBáz’s understanding of its potential customers continues to develop through campaign feedback. What the team learns informs future account selection and outreach messaging, carrying the lessons from each campaign into the next.
“And that understanding keeps improving as we learn from the market,” Visha said.