How Pixis scaled outbound to over 200 qualified meetings a month with Floworks

Pixis is an AI advertising platform that helps consumer brands improve campaign performance and manage creative production. Its tools support audience targeting, budget optimization, and ad creation.

As Pixis grew, its outbound sales efforts struggled to keep up. The team spent much of its time researching prospects and building lists, leaving less time to speak with potential customers. Pixis turned to Floworks for outbound sales automation to help manage that workload.

“The business was growing, but outbound wasn't keeping pace,” Akshaya explained. “Our team was spending a lot of time researching prospects and building lists, which meant less time actually speaking with potential customers.”

The team needed to scale, but hiring more people to repeat the same manual work didn’t feel like the right answer.

Booked meetings weren’t consistently turning into conversations either. According to Akshaya, the no-show rate was close to 90%. Pixis needed more qualified sales meetings and better attendance.

Floworks supported Pixis’s prospect research and coordinated its email outreach and LinkedIn outreach. Jesse improved the prospect data, while Alisha handled email and Linda managed LinkedIn.

“Floworks felt like part of the team, rather than another tool we had to manage.”

With those activities working together, salespeople could focus on speaking with prospects and moving opportunities forward. Outbound sales automation reduced the manual work behind outreach, helping Pixis increase capacity without hiring more people to handle those tasks.

According to Akshaya, within about 30 days, Pixis went from a relatively limited meeting volume to generating more than 200 qualified meetings a month.

Attendance improved too. The no-show rate fell from close to 90% to around 50%, a drop of roughly 40 percentage points. More prospects were showing up and engaging with the sales team.

“So we weren't only creating more conversations, more of the right prospects were actually showing up and engaging with us, which helped us build a much stronger pipeline.”

Pixis achieved sales pipeline growth without expanding its sales team in the traditional way. Akshaya also reported a reduction in customer acquisition cost. “We can scale outbound much more efficiently now.”

The work that once limited Pixis’s outbound capacity now has support across research, email, and LinkedIn. Its sales team can spend more time on the opportunities those campaigns bring in, with a process that can support the business as it grows.

“Floworks has helped us generate more meetings, but more importantly, it's given us a model for outbound that can grow with the business.”