“Floworks became part of our sales process, and I no longer had to handle every step myself.”
About Unscript
Unscript helps brands create AI-powered videos and visual content for marketing and e-commerce.
Its founder-led sales process covered everything from finding companies to following up and closing deals. Researching prospects and building lists took up a large part of the day, leaving less time to speak with potential customers.
Industry: AI video production
The Challenge
I was handling sales myself, from finding companies to following up and closing deals. The biggest challenge was how much time went into prospecting.
Before a customer conversation could happen, the founder had to research the company, identify the right contact, and build a list. Sales prospecting took time away from understanding customers and working on deals already underway.
I wanted to spend more time understanding customers and working on deals, but I was spending a lot of that time trying to get conversations started.
The Solution
Floworks took over lead generation while the founder stayed involved in deciding who to target.
The founder worked with an account manager to discuss suitable companies and contacts. They reviewed campaign performance and what needed to change, then Floworks handled the research, list building, and execution.
I still had a say in the direction, but I didn’t have to do the research and list building myself.
Through outsourced lead generation, Unscript increased its reach from 200 to 1,000 unique prospects per month. Floworks handled the prospecting workload, giving the founder more time for the conversations coming in.
What's Live
Outsourced lead generation
Floworks handles prospect research, list building, and campaign execution while Unscript stays involved in targeting decisions.
Campaign management
The founder and account manager review suitable companies, contacts, campaign performance, and what needs to change.
Lean sales support
Prospecting workload is supported without requiring Unscript to recruit, train, and manage an internal prospecting team.
The Results
Unscript increased its reach from 200 to 1,000 unique prospects per month.
At one point, Unscript was getting five to six meetings a day through Floworks, with consistency standing out to the team.
Unscript reported 10 qualified opportunities from 40 meetings, a 25% meeting-to-opportunity conversion rate.
At an average potential deal value of ₹1 lakh, those opportunities represented ₹10 lakh in potential pipeline. This was open pipeline, not closed revenue.
Unscript also reported a 30% reduction in cost per qualified meeting and avoided two planned prospecting hires.
With less prospect research and list building to manage, the founder had more time to understand customers’ needs and follow up on deals.